Sumitomo (SHI) Demag is one of the leading manufacturers of plastic injection moulding machines

Brand and tradition

Manufacturer of the first injection moulding machine

Who is Sumitomo?

Sumitomo (SHI) Demag is a German/Japanese company and a specialist in injection moulding machines for plastics processing.


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The Sumitomo (SHI) Demag UK & Irish Team

Sumitomo (SHI) Demag UK is represented by four sales regions in the UK and Ireland


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Darren Herron - National Sales Manager,

Key Accounts & Ireland

Darren Herron re-joined the company as Commercial Manager on 1st June 2012 after spending 4½ years in the banking and retail sector. Prior to this I worked at Demag Hamilton for over 11 years in various roles.

I am responsible for the day to day management of the UK & Irish Sales Team and as a person I am focused on providing excellent customer service and increasing market awareness of Sumitomo (SHI) Demag products. My career started as an apprentice with Elster Metering which led to me becoming a Process Engineer thereafter, before first joining Demag Hamilton in 1996.

When I am not at work I enjoy cycling and football and I am an avid follower of England Rugby as well as the Bedford Blues.

Darren can be reached on : +44 7712001732 / darren.herron @

Ashlee Gough - Area Sales Manager - North

North & Packaging

I am your Area Sales Manager for Sumitomo (SHI) Demag, covering the North of the UK as well as the Packaging Sector.

I am looking forward to introducing myself to all existing and potential customers in the very near future. My focus will be to provide excellent customer service based on a strong technical understanding of all your requirements.

I have had a career in the plastic injection moulding industry for almost 10 years, starting out with a time served apprenticeship for an international access hardware manufacturer as a Toolroom and Maintenance Apprentice which later led me to become an Electrical Maintenance Technician. From there I was employed as a Service Engineer for Arburg Ltd, where I have spent the last 4½ years working on their range of all electric, hydraulic and hybrid machinery covering the UK and Ireland.

Outside of the working environment, I enjoy golf and mountain biking. I am also a keen supporter of all thing’s rugby related and enjoy following Worcester Warriors and England Rugby.

Ash can be reached on : +44 7801450075 / ashlee.gough @ 

Sam Carr - Area Sales Manager - South

South & Medical

Sam Carr joined the company as Internal Sales Engineer in March 2018 after spending nearly 6 years working for Cranfield Solutions. He was introduced to injection moulding by a family member, continuing a long family line as his grandfather also worked in the plastics industry throughout his working life.

I am now responsible for the Southern Area of the UK as well as for the Medical Sector for Sumitomo Demag and I am delighted to take on this new role. I am looking forward to meeting existing customers and introducing myself to new ones in the South of the UK.

Outside of work, I am a keen golfer and trying to get that handicap ever lower. I also enjoy football, cricket and spending that all important time with family.  

Sam can be reached on : +44 7801450081 / sam.carr @

Sales Manager Ireland - Stephen Glancy

Injection moulding specialist Sumitomo (SHI) Demag has teamed up with global material handling and dosing specialist TSM Control Systems, headquartered in Dundalk, appointing the team as their new Northern and Southern Ireland agent. 

For more information, please contact Darren Herron or Stephen on +353 86 8254731 / sglancy @

Darren Vater-Hutchinson - Process & Training Engineer

My career in plastics started at Link Plastics as a trainee toolsetter, finally progressing to senior technician. From Link Plastics I moved to Plastic Omnium as a technician in the technical department. I then moved to BPTA where I spent 11 years, as a technical consultant. Prior to BPTA closing I joined Epson, as a senior within injection moulding department. During a period of three years I achieved a high accolade, a 'silver award' in the 37th global Epson injection moulding competition in Japan. The silver award achievement reflects globally a second place position. I was the first British person to enter such competition for Epson since manufacturing began in May 1999. 

I then rejoined PTIC (formerly BPTA) in 2012 and completed my Masters in 'Polymer Engineering Design' at the University of Wolverhampton. 

I have worked within the injection moulding industry for 30 years with exposure to trade moulding, automotive and IT consumables. 


UK Helpdesk

Our Technical Manager – Nick Stockton, started with Demag Hamilton as an apprentice engineer, and after a 5 year apprenticeship qualified to work as a fully fledged service engineer. Nick worked on the road fault finding on Demag injection moulding machines and our Customer Helpdesk. Nick is now managing the day to day operations of our Customer Service team.

Nick is a keen Rugby Union supporter, following both England Rugby Union and London Wasps.

You can reach our Helpdesk on : +44 1296 739504 / sduk.helpdesk @

How to find us

Located in Aylesbury, Sumitomo (SHI) Demag UK is within easy reach of the M1, M40, M25 and M4 Motorways. There is also a direct rail link to London Marylebone.

Sumitomo (SHI) Demag Plastics Machinery UK Ltd.
Accent House
Triangle Business Park
Wendover Road
Stoke Mandeville
Bucks HP22 5BL

Telephone: 01296 739500
Fax: 01296 739501

Directions to Sumitomo (SHI) Demag UK (PDF)

Our Training Academy is located at :

Unit 1, Stephenson Close,

Daventry, NN11 8RF

Directions to the Training Academy (PDF)